Interview with Alexander Lervik

Alexander Lervik has worked as a product designer for 15 years. From his design studio in S?dermalm, Stockholm, he collaborates with leading Swedish and international manufacturers including Designhouse Stockholm, Johanson Design, Skandiform, Zero, Saas Instruments in Finland and Moroso in Italy.

Alexander Lervik

Since Alexander Lervik has worked on the design for the new Aritco HomeLift, we decided to have a chat with him about the design process, the challenges involved, and why home lifts are something people are excited to talk about.

What was your initial reaction when Aritco contacted you with the proposal of creating a new home lift?
Wow, what a fantastic project! To be part of a project like this from start to finish is extremely exciting and challenging. Being able to influence the lift’s design in the first stage of the project is one of the most important factors in achieving a perfect product.

Describe the design process of creating the Aritco HomeLift together with the Aritco team.
It’s been a collaborative project from day one, with construction and design drawings being sent back and forth between our office and Artico’s design department, as well as workshop discussions and meetings. For us, it has been a challenge to create a beautiful design for the lift while simultaneously ensuring that it meets all the legal requirements for platform lifts, as well requirements regarding the design and technical solutions that are used.

What was it like to work with a completely new product segment?
Challenging and instructive. We have felt at ease in the project, but have often encountered completely new situations that have demanded entirely new solutions to achieve a successful outcome. I think it has been advantageous for the project that we came up with a completely different approach, which in combination with Artico’s extensive expertise in this area could be used to develop a completely unique product.

What aspect of the final home lift are you most proud of?
The entire product – the combination of a completely new ergonomic solution for controlling the lift, the flexibility in the choice of materials and the modern design.

What was the most challenging part of the design?
To create a beautiful design while simultaneously meeting applicable legal requirements, such as the need for an emergency stop button, and other elements that set requirements regarding form and function.

Why did you decide to launch the product at Stockholm Design Week?
Stockholm Design Week offers a unique chance to reach the international media and Scandinavian architects at the same time. It’s a brand-building activity that can be seen as part of a larger context, where our launch site at Scandinavia’s leading department store, NK, offers a unique opportunity to meet the end consumer.

What do you think consumers will think of the new Aritco HomeLift?
I think consumers will see it as a new, exciting interior detail that they can add to their homes. I also think that the possibility to adapt the materials and colours to match the consumer’s personal style will be appreciated.

We often see that a home lift provides a real talking point. Why is that?
There is something futuristic about a lift – something that stands out and creates a sense of identity. In addition, I think the fact that it offers a high level of practical help within the home, such as the transportation of prams and groceries, also influences this aspect.

Do you have any interior design tips for people interested in buying a home lift?
Adapt the lift to your personal style and dare to allow it to take shape in colour and form. See it as a piece of furniture that stands out.